Introduction To Business (9789750405419)

What is a business, what activities constitute business
What is the role of a business in people?s life?
What are the major functions in managing business?
What are the new concerns of business?

One can ask many other questions similar to rhose above and expect answers to these questions in a business textbook. "" Introduction to Business "" by S.Kadri Mirze covers the basic issues in business and provides answers to the business-related questions in an easy-going, introductory book format for first year classes of business schools.

Contents;

Business
Forming A Business Unit
Business in Global Markets
General Management in Business
Human Resource Management in Business
Accounting and Finacial Activities in Business
Operations Management in Business
Marketing Management in Business
Business and Economics
Social Responsibility, Ethics and Law in Business
New Concerns of Business



Sayfa Sayısı: 418

Baskı Yılı: 2016


Dili: İngilizce
Yayınevi: Literatür Yayıncılık