Chapter 1 A Research on the Relatıonship Between Celebrity
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Endorsement and the Social Media
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Marketing Perception of Consumers
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Chapter 2 Comprehensive Literature Review for
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Closed Loop Supply Chain Studies
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Chapter 3 A Novel Machine Learning Method for
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Pattern Recognition and Classification
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Chapter 4 Automobile Brand Preference in Turkey
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Depending on Countries of Origin and Segments
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Chapter 5 Opinion Leaders of Digital Era and
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Their Effects on Consumer Behavior
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Chapter 6 The Status of Turkish Air Companies in Global
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Competition and Other Airlines in Air
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Trade World: Analyses of the Rivalry
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Chapter 7 Evaluation of Health Service Quality With
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Servqual Scale: An Application in Turkey
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