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Carmine GalloBusiness and EconomicsThe Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Perform
Carmine GalloBusiness and EconomicsThe Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Perform
Carmine GalloBusiness and EconomicsThe Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Perform

The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Perform (9781509814763)

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Strichcode : 9781509814763

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?

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They told brilliant stories.

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Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.

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In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?

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